Talbots made its name as a retailer of classic sportswear for women, but it has recently expanded

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Talbots made its name as a retailer of classic sportswear for women, but it has recently expanded its target market to include men and children. Men, however, typically don't enjoy shopping for clothes, and children shop with their parents. Visit www.talbots.com and assess how well Talbots is reaching men through its Web site. Do you think Talbots' target market is still women who shop for the men in their lives? Why or why not? How can Talbots widen its appeal on the Internet?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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