Question: Talk to car owners and probe to see what if

Talk to car owners and probe to see what (if any) relationships they have with their vehicles. Do these feelings correspond to the types of consumer/product attachments we discussed in this chapter? How are these relationships acted on (hint: see if any of the respondents have nicknames for their cars, or if they “decorate” them with personal items)?

View Solution:


Sale on SolutionInn
Sales0
Views161
Comments
  • CreatedJuly 10, 2015
  • Files Included
Post your question
5000