Talk to car owners and probe to see what (if any) relationships they have with their vehicles. Do these feelings correspond to the types of consumer/product attachments we discussed in this chapter? How are these relationships acted on (hint: see if any of the respondents have nicknames for their cars, or if they “decorate” them with personal items)?
Answer to relevant QuestionsWhat is market segmentation? Give three examples of market segments. Why do we say that “mindless” decision-making can actually be more efficient? Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal? Choose a friend or parent whom grocery shops on a regular basis, and keep a log of their purchases of common consumer products during the term. Can you detect any evidence of brand loyalty in any categories based on ...List three types of perceived risk, giving an example of each.
Post your question