Techno U. is world-famous for the incredible quality of its faculty and the extreme rigor of its academic programs. Many of its graduates have gone on to become top scientists, engineers, and physicians. Almost every year, one of its graduates wins the Nobel Prize.
In recent years, however, the university has come under intense public scrutiny and criticism. First, its faculty members are among the highest paid in their respective fields, even though most of them only teach a few classes, each of which may only contain a dozen students. Second, the school admits less than 5% of applying students, basing its decision on an intense scrutiny of the applicant’s profile. It is common for the university to deny admissions to persons with perfect scores on standardized tests and who are valedictorians of their class because they did not demonstrate enough excellence in other academic endeavors. Finally, the school uses its considerable endowment funds to provide scholarships to anyone who qualifies for admission but cannot afford the steep tuition. This last feature results in Techno U. receiving a large number of international applications, and many scholarships being awarded to foreign students. The U.S. press has lambasted Techno U.’s administration for taking “U.S. charity dollars” to fund the education of “foreigners.”

Required:
a. What are the critical success factors for Techno University?
b. Suppose Techno U.’s administrators seek to appease the public by opening an extension college. This college will cost substantially less but also ease up on the rigor of the curriculum. How does this change affect the core strength/reputation of Techno U.?