Techware Incorporated is considering the introduction of two new software products to the market. In particular, the
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a. Create a payoff table that specifies Techware’s net revenue (in dollars) for each possible decision and each outcome with respect to the trend in the national economy.
b. Use Precision Tree to identify the strategy that maximizes Techware’s expected net revenue from the given marketing opportunities.
c. Perform a sensitivity analysis on the optimal decision, letting each of the inputs vary one at a time plus or minus 25% from its base value, and summarize your findings. In response to which model inputs is the expected net revenue value most sensitive?
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Related Book For
Data Analysis and Decision Making
ISBN: 978-0538476126
4th edition
Authors: Christian Albright, Wayne Winston, Christopher Zappe
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