Question: TELUS is a fairly well known brand name in Canada yet
TELUS is a fairly well-known brand name in Canada, yet it's not included among the company's intangible assets. Why not? Do you think the TELUS brand name should be reported as an asset? What would some of the problems be with recording the brand name as an asset? Can a brand name ever appear as an asset on a balance sheet? Explain how and why.
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