Brand Evangelism A Leader S Guide To Clarify And Communicate Personal And Organizational Purpose(1st Edition)
Authors:
Tim Salmonson
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ISBN: B0B5KNTTD1, 979-8985812503
Book publisher: Social Economic Enterprises
Brand Evangelism A Leader S Guide To Clarify And Communicate Personal And Organizational Purpose 1st Edition Summary: Are you or your organization struggling to define your brand identity and purpose? Do people know what you stand for, what problem you solve in the world and what you care about? Does your organization inspire brand evangelists, attract high-caliber contributors, and foster a healthy corporate culture? The answers to these questions can be found in a different kind of brand building philosophy that we call the covenant brand.This book was designed to be a practical guide to help conscientious leaders and their teams:Clarify and communicate their noble purpose.Increase productivity, innovation, engagement, and profitability.Build trust, consistency, continuity, and community.Increase self-esteem, self-awareness, and emotional intelligence.Reduce stress, confusion, conflict, and the costs associated with them.And most importantly, grow themselves and their brand.It is based on the five Cs of purpose-led brands—Clarity, Communication, Connection, Contribution, and Call to Action—The chapters are filled with examples, quotes, anecdotes, formulas, and concepts from a variety of leaders who have helped shape the current state of business, civic, and religious culture around the world. It provides practical tools to encourage, inspire, and equip people to become better communicators, problem solvers, and leaders in their homes, their community, and the workplace.
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