Brand Management Co Creating Meaningful Brands(2nd Edition)
Authors:
Michael Beverland
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1529720125, 1529755271, 9781529720129, 9781529755275
Book publisher: Sage Publications Ltd (UK)
Book Price $0 : Brand Management: Co-Creating Meaningful Brands by Michael Beverland is an insightful examination of how modern brands are crafted and sustained in a rapidly changing marketplace. This second edition expands on essential themes such as brand authenticity, consumer engagement, and strategic positioning. Beverland explores the collaborative process between organizations and consumers, highlighting how co-creation practices enhance brand meaning and narrative. This book offers an in-depth solution manual for brand managers seeking to navigate the complexities of today’s brand environments. Through case studies, Beverland provides an answer key to understanding consumer behavior and brand identity. The structure of the book includes a comprehensive table of contents that guides readers through critical branding frameworks, cultural impacts, and context-specific strategies. Key concepts like brand storytelling, emotional resonance with audiences, and adaptive brand equity are seamlessly interwoven throughout the text, providing readers with actionable insights to apply in real-world scenarios. With favorable reception, the book is lauded for its practical advice and academic rigor, making it an invaluable resource for both marketing professionals and students in related fields. By emphasizing the co-creation of brand value and meaning, Beverland challenges traditional notions of brand management and offers fresh perspectives on engaging consumers in a meaningful dialogue. This book not only explores the technical skills necessary for effective brand stewardship but also engages with philosophical aspects of brand-consumer relationships. The cheap cost of this guide belies the in-depth knowledge and practical advice contained within its pages.
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February 20, 2024