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Marketing The Core(8th Edition)

Authors:

Roger Kerin

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Book details

ISBN: 1260483517, 9781260483512

Book publisher: McGraw-Hill Higher Education

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Marketing The Core Chapter(s) :

Chapter: 1

Brief Exercises:

BE-1
BE-1
BE-1
BE-2
BE-2
BE-2
BE-3
BE-3
BE-3
BE-4
BE-4
BE-4
BE-5
BE-5
BE-5
BE-6
BE-6
BE-6
BE-7
BE-7
BE-7
BE-8
BE-8
BE-8
BE-9
BE-9
BE-9
BE-10
BE-10
BE-10
BE-11
BE-12
BE-13
BE-14
BE-15
BE-16
BE-17
BE-17
BE-18
BE-18
BE-19
BE-19
BE-20
BE-20
BE-21
BE-22
BE-24
BE-25
BE-26
BE-27
BE-29

Cases:

Discussion Question:

Exercise Questions:

EQ-1
EQ-2
EQ-3
EQ-4
EQ-5
EQ-6
EQ-7
EQ-15
EQ-16
EQ-17
EQ-18
EQ-19
EQ-20
EQ-21
EQ-22
EQ-23
EQ-24
EQ-25
EQ-26
EQ-27
EQ-28
EQ-29
EQ-30
EQ-31
EQ-32
EQ-33
EQ-34
EQ-35
EQ-36
EQ-37
EQ-38
EQ-39
EQ-40
EQ-41
EQ-42

Exercises:

E-1
E-1
E-1
E-2
E-2
E-2
E-3
E-3
E-3
E-4
E-4
E-4
E-5
E-5
E-5
E-6
E-6
E-6
E-7
E-7
E-7
E-8
E-8
E-8
E-9
E-9
E-9
E-10
E-10
E-10
E-11
E-11
E-11
E-12
E-12
E-12
E-13
E-13
E-13
E-14
E-14
E-14
E-15
E-15
E-15
E-16
E-16
E-17
E-18
E-19
E-22
E-22
E-22
E-23
E-24
E-25
E-25
E-26
E-26
E-27
E-28
E-29
E-30
E-31
E-31
E-32
E-32
E-33
E-33
E-34
E-34
E-35
E-35
E-36
E-36
E-37

Mini Cases:

Problem Set A:

Problem Set B:

Problems:

P-1
P-1
P-2
P-2
P-3
P-3
P-4
P-4
P-5
P-5
P-6
P-6
P-7
P-7
P-8
P-8
P-9
P-9
P-10
P-10
P-11
P-11
P-12
P-12
P-13
P-13
P-14
P-14
P-15
P-15
P-16
P-16
P-17
P-17
P-18
P-18
P-24
P-25
P-25
P-26
P-26
P-27
P-27
P-28
P-28
P-29
P-29
P-30
P-30
P-31
P-31
P-32
P-32
P-33
P-34
P-35
P-36
P-37
P-38

Questions:

Q-1
Q-1
Q-1
Q-2
Q-2
Q-2
Q-3
Q-3
Q-3
Q-4
Q-4
Q-4
Q-5
Q-5
Q-5
Q-6
Q-6
Q-6
Q-7
Q-7
Q-7
Q-8
Q-8
Q-8
Q-9
Q-9
Q-9
Q-10
Q-10
Q-10
Q-11
Q-11
Q-11
Q-12
Q-12
Q-12
Q-13
Q-13
Q-13
Q-14
Q-14
Q-14
Q-15
Q-15
Q-15
Q-16
Q-16
Q-16
Q-17
Q-17
Q-18
Q-18
Q-19
Q-20
Q-21
Q-22
Q-29
Q-30
Q-31
Q-32
Q-33
Q-34
Q-35
Q-36
Q-37
Q-37
Q-38
Q-38
Q-39
Q-39
Q-40
Q-41
Q-42
Q-43
Q-44

Review question:

Rq-2
Rq-3
Rq-4
Rq-5
Rq-6
Rq-7
Rq-8
Rq-9
Rq-10
Rq-11
Rq-12
Rq-13
Rq-14
Rq-15
Rq-16
Rq-17
Rq-18
Rq-19
Rq-20
Rq-21
Rq-22
Rq-23
Rq-24
Rq-32
Rq-33
Rq-34
Rq-35
Rq-36
Rq-37
Rq-38
Rq-39
Rq-40

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