Optimal Investment And Marketing Strategies(1st Edition)

Authors:

Ilona Murynets

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ISBN: 9814383260, 978-9814383264

Book publisher: World Scientific Publishing Company

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Book Price $0 : Over The Past Decade, Innovative Technologies Have Resulted In An Extensive Growth Of New Services. Each New Service Requires A Number Of Management And Marketing Decisions To Be Made Well In Advance Of Its Launch And Throughout Its Entire Life Cycle. This Book Develops Mathematical Models To Facilitate Decision-making Dealing With Technologically Innovative Services. Specifically, It Develops (i) Models For Optimal Pricing Strategies Of Subscription Services On Monopolistic And Duopolistic Markets; (ii) An Analytical Model For Optimal Investment And Optimal Pricing Strategies For Innovative Maintenance Service Contracts; And (iii) A Model For Targeting Customers In Marketing Campaigns. In Addition, The Models (i)-(iii) Can Also Be Used To Forecast An Aggregate Demand For A New Service As Well As The Service Demand For Each Individual Customer.

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