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Value Merchants Demonstrating And Documenting Superior Value In Business Markets(1st Edition)

Authors:

James C. Anderson , Nirmalya Kumar , James A. Narus

Free value merchants demonstrating and documenting superior value in business markets 1st edition james c.
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Cover Type:Hardcover
Condition:Used

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Book details

ISBN: 1422103358, 1422131076, 9781422103357, 9781422131077

Book publisher: Harvard Business Review Press