The abstract should include, if possible, the keywords of your research. An abstract generally emphasizes the main
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Your abstract should approximate 200 words, and:
• Establish the topic of the research
• Articulate the research problem, question, and/or purpose/objective of the research
• Indicate the methodology used
• Present the expected findings
• Present the anticipated conclusions
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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