The abstract should include, if possible, the keywords of your research. An abstract generally emphasizes the main

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The abstract should include, if possible, the keywords of your research. An abstract generally emphasizes the main findings and conclusions of the research study.
Your abstract should approximate 200 words, and:
• Establish the topic of the research
• Articulate the research problem, question, and/or purpose/objective of the research
• Indicate the methodology used
• Present the expected findings
• Present the anticipated conclusions

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Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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