The April 27, 2009, edition of the Wall Street Journal Online includes an article by Cari Tuna
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Instructions
Read the article and answer the following questions.
(a) At the time of the article, how many of the Fortune 500 companies sponsored public blogs? Of these blogs, how many had links to corporate Twitter accounts?
(b) What potential advantages might Twitter provide to companies in their efforts to communicate with investors?
(c) Why are some companies, such as Intel, wary of using Twitter and blogs to communicate to investors?
(d) What recommendations does Lisa Wood, of Foley Hoag LLP, make to companies if they use blogs or Twitter to communicate to investors?
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Related Book For
Financial Accounting Tools for business decision making
ISBN: 978-0470534779
6th Edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
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