Question

The balanced scorecard integrates financial and nonfinancial measures that relate to four perspectives: financial, customer, internal business, and learning and growth. This view of a company places emphasis on both financial and nonfinancial measures, as each contributes to the understanding of a company’s performance.

Required
List two possible performance measures for each of the four perspectives included in the balanced scorecard.



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  • CreatedMarch 11, 2015
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