The basic concepts and approaches to channel management all change drastically when the firm ventures into foreign markets. Do you agree or disagree? Explain.
Answer to relevant QuestionsMulti-channel strategy that provides more choice to customers has become a virtual imperative today for more and more firms. What are some of the key challenges firms face in pursing a multi-channel strategy? The TV reporter for a network news show is walking through a cornfield with a downtrodden-looking farmer in Iowa. As they continue through the field, the farmer comments: “My family and I have worked real hard over the ...Nobody, and especially executives involved in channel management, could be expected to know everything about the foreign environments into which their firms’ channels extend. If this is true, what can they be expected to ...Explain the difference between indirect exporting and direct exporting. Procter & Gamble, the world’s largest producer of consumer packaged goods, has been very aggressive in its attempts to market its products in the international arena. But even this marketing colossus with all of its vast ...
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