The basic factors to consider in developing pricing strategies are market variables, internal cost and competitive forces. Do you agree or disagree?
Answer to relevant QuestionsWhat is the underlying factor responsible for possible differing reactions of consumers versus channel members to a manufacturer-initiated price incentive? Explain. How might different classes of channel members, rival brands and special arrangements between the manufacturer and channel members affect pricing strategies? A sales representative from a wholesaler of sporting goods called on a sporting goods retailer in the middle of the summer. The salesman was particularly fond of the new line of exercise equipment from a major manufacturer ...Regardless of the specific promotional strategies that the manufacturer uses, a higher level of channel member cooperation is more likely to be gained if these strategies are part of an overall program of channel member ...Push type promotions are not limited to the supermarket or the Chevrolet dealer. Some manufacturers of “highbrow” products also do their share of push promotion. For instance, Steinway & Sons, the almost 150-year-old ...
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