The case compares short-term tactical needs with long-term strategic investments. How do you make the case, in an economic downturn, for the continued need to invest in technology? Break into small groups and brainstorm some alternatives.
Answer to relevant QuestionsNet Suite Inc. is a leading provider of on-demand enterprise applications, including CRM as featured in the case. Other important players in this market include Salesforce.com and Siebel on Demand. Use the Internet to ...1. What are the business benefits of CRM implementations for organizations such as Berlin Packaging and Churchill Downs? What other uses of CRM would you recommend to the latter? Provide several alternatives.2. Do you agree ...Why do you think there have been so many business failures among dot-com companies that were devoted only to retail e-commerce?A number of technological and cultural developments in recent years have resulted in the emergence of extensive social networks and a large number of avidly followed blogs. Go online to research how companies are tapping ...1. Consider your own online shopping patterns. How much weight do you place on the presence of a name or logo or other trademark (such as the Kitchen Aid silhouette) on a Web site when purchasing goods or services? Do you ...
Post your question