The case features technology developed by Brand Protect (www.brandprotect.com); competitors include Mark- Monitor (www.markmonitor.com) and Name Protect (www.cscprotectbrands.com).Visit their Web sites to compare and contrast their offerings. Then break into small groups to compare your findings and discuss new features that you believe are lacking, as well as why you think these vendors should include these features.
Answer to relevant Questions1. How do the companies involved benefit from the innovations discussed in the case? Is it about more transaction that is efficient processing, better reaching out to customers, or both?2. Use examples from the case to ...Case-Based Marketing Selling on Amazon.com A case-based reasoning system is a type of expert system. It attempts to match the facts on hand to a database of prior cases. When a case-based reasoning system finds one or more ...Refer to the Real World Case on Kimberly-Clark and virtual reality in the chapter. Is the company fixing something that was not broken? Explain.Search the Internet for other examples of both “mere reporting” and transformational implementations of business intelligence tools. In which ways are these similar to the ones discussed in the case? In which ways are ...Planning is a useless endeavor because developments in e-business and e-commerce and in the political, economic, and societal environments are moving too quickly nowadays. Do you agree or disagree with this statement? Why?
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