The CEO of Abercrombie & Fitch has been variously characterized as either a genius for his ability to generate publicity for his company or petulant. What do you think? Support your argument.
Answer to relevant QuestionsDiscuss how integrated marketing communications differs from traditional advertising and promotion. What are some of the reasons marketers are taking an IMC perspective to their advertising and promotional programs?What is meant by repositioning? Discuss some companies that have successfully employed this strategy.Economists argue that advertising can be a barrier to entry for many companies that simply cannot come up with the money required to initiate an effective advertising campaign. At the same time, SPANX has succeeded without ...What are shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work?Figure describes the traits of successful sales people. Discuss these traits and why they are important in developing and sustaining an effective sales relationship with clients.
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