The chapter describes efforts by some mainstream marketers to appeal to Muslim consumers by making halal products. Given the political attitudes some Americans hold regarding Muslims, is this a dangerous strategy or a courageous one? What are the potential pitfalls of this approach and how would you handle it?
Answer to relevant QuestionsThis chapter describes members of Gen Y as much more traditional and team oriented than their older brothers and sisters. Do you agree? Find good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and ...How does the worldview of blue-collar and white-collar consumers tend to differ? How do you assign people to social classes, or do you at all? What consumption cues do you use (e.g., clothing, speech, cars, etc.) to determine social standing? Using media targeted to the group, construct a consumption constellation for the social role of college students. What set of products, activities, and interests tend to appear in advertisements depicting “typical” ...
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