Question: The chapter discusses how the DDB agency was recently fired

The chapter discusses how the DDB agency was recently fired by Anheuser-Busch InBev even though the agency had created a number of award-winning advertisements for brands such as Budweiser and Bud Light. Evaluate the decision by AB InBevto dismiss DDB and hire a new agency given the excellent creative work it did for these brands through the years.


View Solution:


Sale on SolutionInn
Sales2
Views219
Comments
  • CreatedJanuary 14, 2015
  • Files Included
Post your question
5000