Question

The chapter discusses how the DDB agency was recently fired by Anheuser-Busch InBev even though the agency had created a number of award-winning advertisements for brands such as Budweiser and Bud Light. Evaluate the decision by AB InBevto dismiss DDB and hire a new agency given the excellent creative work it did for these brands through the years.



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  • CreatedJanuary 14, 2015
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