The chapter identified four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric

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The chapter identified four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric models). What are some factors that would lead you in preparing a sales forecast to rely on one or two of these techniques more than the others? Explain.
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Fundamentals of Cost Accounting

ISBN: 978-1259565403

5th edition

Authors: William Lanen, Shannon Anderson, Michael Maher

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