The chapter notes that marketers may elect to shrink the amount of product it sells and maintain

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The chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Is this ethical?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:30 AM

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The chapter notes that marketers may elect to shrink the amount of product it sells and maintain

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Consumer Behavior Buying, Having and Being

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