The chapter opener discusses how intercollegiate athletic programs have become very dependent on revenue from broadcast right
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The chapter opener discusses how intercollegiate athletic programs have become very dependent on revenue from broadcast right to football and basketball games. Discuss the impact this is having on colleges and their athletic programs in particular. What are some of the negative implications of this situation?
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As discussed in the chapter opener television networks have been paying large sums of money to the NCAA as well as the major conferences such as the B...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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