The chapter opener discusses how Skechers and Reebok were fined for making advertising claims for their toning shoes that the Federal Trade Commission argues were false and misleading and unsubstantiated. Evaluate the claims made by these companies in their toning-shoe ads from a deceptive advertising perspective. Why do you think they agreed to pay money to settle their cases rather than appeal them?
Answer to relevant QuestionsDiscuss the need for regulation of advertising and other IMC tools Do you advocate more or less regulation of advertising and other forms of promotion by governmental agencies such as the Federal Trade Commission and the ...Discuss the Lanham Act and how it affects advertising. What elements are necessary to win a false advertising claim under the Lanham Act?Camel cigarettes continue to go in the face of government regulations in its efforts to market cigarettes to children. Give some of the reasons why you think Camel continues to do so. What could be done to put an end to ...A common criticism of advertising is that it stereotypes women. Discuss the ways this might occur. Do you think the Air walk ad shown in Exhibit 21-8 is suggestive and symbolizes sexual submission?Figure 22-4 describes three types of sales positions. Discuss each of these. Describe some of the industries in which each might play a more important role.
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