Question

The Circulation Manager of the Daily Advocate newspaper commissions a market research study to determine what factors underlie the circulation attrition. Specifically, the survey is designed to compare current Daily Advocate subscribers with those who have dropped their subscriptions in the past year. A telephone survey is conducted with both sets of individuals. Below is a summary of the key findings from the study.
*Based on a 7-point scale where 1 = very dissatisfied and 7 = very satisfied
Interpret these findings for the Circulation Manager.


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  • CreatedAugust 06, 2015
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