The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future

Question:

The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Part of the survey explores how companies are using marketing analytics to drive decision making in acquisition and promotion decisions. The following findings, based on responses from 204 senior marketers within B2B firms and 84 senior marketers within B2C firms, summarize those findings. (Data extracted from CMO Survey Report: Results by Firm & Industry Characteristics, The CMO Survey, February 2015, p. 134.)
The CMO Survey collects and disseminates the opinions of top

a. What is the probability that a randomly selected senior marketer indicates that marketing analytics is used to drive decision making in customer acquisition?
b. Given that a randomly selected senior marketer is within a B2B firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in customer acquisition?
c. Given that a randomly selected senior marketer is within a B2C firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in customer acquisition?
d. What is the probability that a randomly selected senior marketer indicates that marketing analytics is used to drive decision making in promotion strategy?
e. Given that a randomly selected senior marketer is within a B2B firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in promotion strategy?
f. Given that a randomly selected senior marketer is within a B2C firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in promotion strategy?
g. Comment on the results in (a) through (f).

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Statistics For Managers Using Microsoft Excel

ISBN: 9780134173054

8th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

Question Posted: