The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future
Question:
a. What is the probability that a randomly selected senior marketer indicates that marketing analytics is used to drive decision making in customer acquisition?
b. Given that a randomly selected senior marketer is within a B2B firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in customer acquisition?
c. Given that a randomly selected senior marketer is within a B2C firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in customer acquisition?
d. What is the probability that a randomly selected senior marketer indicates that marketing analytics is used to drive decision making in promotion strategy?
e. Given that a randomly selected senior marketer is within a B2B firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in promotion strategy?
f. Given that a randomly selected senior marketer is within a B2C firm, what is the probability that the senior marketer indicates that marketing analytics is used to drive decision making in promotion strategy?
g. Comment on the results in (a) through (f).
Step by Step Answer:
Statistics For Managers Using Microsoft Excel
ISBN: 9780134173054
8th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat