The Coca- Cola Company has taken sustainability to heart by specifying seven core areas in which to set goals and measure progress; the foundation of this framework is titled LIVE POSITIVELY. Review the company’s 2009/2010 Sustainability Review at http://www.thecoca-colacompany.com/citizenship/pdf/SR09/2009-2010_The_Coca-Cola_Company_Sustainability_Review.pdf.
a. Which three of the seven core areas do you think are most important to the company’s long-term success? Why did you choose these three?
b. At the time the report was issues, Coca-Cola operated in 206 countries. Do you think the LIVE POSITIVELY goals and measures might be more difficult to attain in some countries than in others? Explain your answer.