The Coca-Cola Company is organized geographically and defines reportable operating segments as regions of the world. The following information was extracted from Note 21 (Operating Segments) in the Coca-Cola Company 2008 Annual Report:

Required
1. Use an electronic spreadsheet to calculate the following measures for each of Coca-Cola€™s reportable operating segments (excluding Bottling Investments and Corporate):
Percentage of total net revenues, 2007 and 2008.
Percentage change in total net revenues, 2006 to 2007 and 2007 to 2008.
Operating income as a percentage of total net revenues (profit margin), 2007 and 2008.
2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
3. List any additional information you would like to have to conduct youranalysis.

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Information about our Company's operations by operating segment for the years ended December 31, 2008, 2007, and 2006, is as follows (in millions): North Bottlin Eurasia and Africa Europe America America Pacific nvestments Corporate Eliminations Consolidated 9 S 8,205 $4,358 Total net revenues... 5,801 (2,032) 8,280 1,584 1,858 (1,368) Income (oss) before income taxes Identifiable operating assets 2,082 1,849 1,836 1,444 (1,434) 8,699 $3,997 $7,570 (1,797) (1.797) Total net revenues ···· 4,406 1,699 Income 0ass) before income taxes 1.468 $1,680 1,804 1,650 1,434) 8 Income (loss) before income taxes 1,433 (1,244)