The combination of RFID and database technol-ogy enables retailers to record data about consumers even when they

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The combination of RFID and database technol-ogy enables retailers to record data about consumers even when they have not purchased anything at the store. Can you think of an example and how the data could be used?

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Management Information Systems

ISBN: 978-1285186139

7th edition

Authors: Ken J. Sousa, Effy Oz

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Question Posted: Dec 04, 2014 09:58 AM

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The combination of RFID and database technol-ogy enables retailers to record data about consumers even when they

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Management Information Systems

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