Question: The company faces a challenge to find effective digital technologies that

The company faces a challenge—to find effective digital technologies that connect with younger customers while maintaining ethical standards regarding underage drinking. How should the company deal with this challenge? If you were CEO at Diageo would you sponsor a virtual bar in Second Life? Why or why not?

View Solution:


Sale on SolutionInn
Sales0
Views36
Comments
  • CreatedAugust 22, 2015
  • Files Included
Post your question
5000