The condensed income statement for the Sally and Terry partnership for 2012 is as follows. A cost

Question:

The condensed income statement for the Sally and Terry partnership for 2012 is as follows.


The condensed income statement for the Sally and Terry partnersh


A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 50% of the selling expenses are variable, and 25% of the administrative expenses are variable.

Instructions
(Round to nearest unit, dollar, and percentage, where necessary. Use the CVP income statement format in computing profits.)
(a) Compute the break-even point in total sales dollars and in units for 2012.
(b) Sally has proposed a plan to get the partnership "out of the red" and improve its profitability. She feels that the quality of the product could be substantially improved by spending $0.25 more per unit on better raw materials. The selling price per unit could be increased to only $6.25 because of competitive pressures. Sally estimates that sales volume will increase by 30%. What effect would Sally's plan have on the profits and the break-even point in dollars of the partnership? (Round the contribution margin ratio to two decimal places.)
(c) Terry was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Sally's:
(1) Increase variable selling expenses to $0.79 per unit,
(2) Lower the selling price per unit by $0.30, and
(3) Increase fixed selling expenses by $35,000. Terry quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. What effect would Terry's plan have on the profits and the break-even point in dollars of the partnership?
(d)
Which plan should be accepted? Explain youranswer.

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
Partnership
A legal form of business operation between two or more individuals who share management and profits. A Written agreement between two or more individuals who join as partners to form and carry on a for-profit business. Among other things, it states...
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