The controller of Boom Box Sounds Inc. prepared the following product profitability report for management using activity-based costing methods for allocating both the factory overhead and the marketing expenses. As such, the controller has confidence in the accuracy of this report. In addition, the controller interviewed the vice president of marketing, who indicated that the floor loudspeakers were an older product that was highly recognized in the ­marketplace. The ribbon loudspeakers were a new product that was recently launched. The ribbon loudspeakers are a new technology that have no competition in the marketplace, and it is hoped that they will become an important future addition to the company€™s product portfolio. Initial indications are that the product is well received by customers. The controller believes that the manufacturing costs for all three products are in line with expectations.

1. Calculate the gross profit and income from operations to sales ratios for each product.
2. Write a memo using the product profitability report and the calculations in (1) to make recommendations to management with respect to strategies for the threeproducts.

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Bookshelf Loudspeakers Loudspeakers Loudspeakers Floor Ribbor Totals Sales Less cost ofgoods sold Gross profit Less marketing expenses Income from operations $1,500,000 1200,000$900,000 3,600,000 810,000 2,580000 1,050,000 S 450,000 600,000 720,000 40,000 0,00 $1,020,000 120,000 72,000 50000 360 000 18000 28 000 792,000 18,000228,000