The cost of a personal sales call is very high relative to one exposure in other media, and continues to rise. Explain how effective utilization of the Internet can help bring these costs down.
Answer to relevant QuestionsDiscuss how the digital revolution is impacting the way marketers plan and implement their integrated marketing communications programs. Identify three specific technological developments and discuss how each is impacting ...What is meant by repositioning? Discuss some companies that have successfully employed this strategy.Discuss the various challenges faced by companies that use the brand management system when organizing for advertising and promotion. What are some of the things that marketers can do to address these problems and ensure ...There has always been a divide between marketing and sales departments in companies. Explain how the changing role of the personal sales person may help to narrow this divide.Describe how personal selling has become more involved with the use of other media in the IMC program. Explain how successful sales persons will use these media to their advantage.
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