The CRM implementations in this case highlight the critical impo
The CRM implementations in this case highlight the critical importance of information about customers, their preferences and activities, and how to use it to understand and develop better marketing solutions. On the other hand, the degree to which these companies are able to target customers individually may be of concern to some people. Break into small groups with your classmates to discuss these concerns, as well as ways for both companies and their customers to benefit from CRM systems and still protect customer privacy.

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