The CRM implementations in this case highlight the critical importance of information about customers, their preferences and activities, and how to use it to understand and develop better marketing solutions. On the other hand, the degree to which these companies are able to target customers individually may be of concern to some people. Break into small groups with your classmates to discuss these concerns, as well as ways for both companies and their customers to benefit from CRM systems and still protect customer privacy.
Answer to relevant Questions1. Think about the business benefits of the mobile CRM deployments discussed in the case. How did Dow Corning and DirecTV benefit from these applications?What can they do that was not possible before? What were the effects ...Nowadays new car buyers can configure the car of their dreams on Microsoft’s MSN Autos Web site, as well as those of Ford, GM, and other auto giants. Many independent online car purchase and research companies offer ...If personalizing a customer’s Web site experience is a key success factor, then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with this statement? Explain your ...Use the Internet to research the current business status of all of the many companies in this case. Are the second movers still successfully using their strategies, or have the first movers foiled their attempts? Have new ...Case-Based Marketing Selling on Amazon.com A case-based reasoning system is a type of expert system. It attempts to match the facts on hand to a database of prior cases. When a case-based reasoning system finds one or more ...
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