The Dallas Morning News reported the findings of a study by the Department of Transportation that examined
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a. “(In) Baltimore and Cleveland, for example, . . . just 12,790 people flew between those cities in the last three months of 1992, at an average fare of $233. Then Dallas-based Southwest Airlines entered the market. In the last three months of 1996, 115,040 people flew between the cities at an average fare of $66.”
b. “(On) the Kansas City–San Francisco connection . . . (during) the last quarter of 1994 some 35,690 people made the trip at an average fare of $165. Two years later, after the arrival of Vanguard Airlines, fares had dropped to an average of $107 and traffic had nearly doubled to 68,100.”
c. “On the Baltimore–Providence, R.I., route, where the average fare fell from $196 to $57, . . . the number of passengers carried jumped from 11,960 to 94,116.”
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Managerial Economics Foundations of Business Analysis and Strategy
ISBN: 978-0078021718
11th edition
Authors: Christopher Thomas, S. Charles Maurice
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