Question: The director of market research at a large department store

The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month.
a. Indicate the type of data the director might want to collect.
b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.

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  • CreatedJuly 16, 2015
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