The director of marketing at Reeves Wholesale Products is studying
The director of marketing at Reeves Wholesale Products is studying monthly sales. Three independent variables were selected as estimators of sales: regional population, per capita income, and regional unemployment rate. The regression equation was computed to be (in dollars):
yˆ = 64,100 + 0.394x1 + 9.6x2 – 11,600x3
a. What is the full name of the equation?
b. Interpret the number 64,100.
c. What are the estimated monthly sales for a particular region with a population of 796,000, per capita income of $6,940, and an unemployment rate of 6.0%?

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