The director of marketing for Truss Industries Inc., Ellen Knutson, had the following discussion with the company controller, Bud Wyckoff, on February 26 of the current year:
Ellen: Bud, it looks like I’m going to spend much less than indicated on my February budget.
Bud: I’m glad to hear it.
Ellen: Well, I’m not so sure it’s good news. I’m concerned that the president will see that I’m under budget and reduce my budget in the future. The only reason that I look good is that we’ve delayed an advertising campaign. Once the campaign hits in May, I’m sure my actual expenditures will go up. You see, we are also having our sales convention in May. Having the advertising campaign and the convention at the same time is going to kill my May numbers.
The director of marketing for Truss Industries Inc., Ellen Knutson, had the following discussion with the company controller, Bud Wyckoff, on February 26 of the current year:
Ellen: Bud, it looks like I’m going to spend much less than indicated on my February budget.
Bud: I’m glad to hear it.
Ellen: Well, I’m not so sure it’s good news. I’m concerned that the president will see that I’m under budget and reduce my budget in the future. The only reason that I look good is that we’ve delayed an advertising campaign. Once the campaign hits in May, I’m sure my actual expenditures will go up. You see, we are also having our sales convention in May. Having the advertising campaign and the convention at the same time is going to kill my May numbers.