The editor of a textbook publishing company is trying to decide whether to publish a proposed business

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The editor of a textbook publishing company is trying to decide whether to publish a proposed business statistics textbook. Information on previous textbooks published indicates that 10% are huge successes, 20% are modest successes, 40% break even, and 30% are losers. However, before a publishing decision is made, the book will be reviewed. In the past, 99% of the huge successes received favorable reviews, 70% of the moderate successes received favorable reviews, 40% of the break-even books received favorable reviews, and 20% of the losers received favorable reviews.
a. If the proposed textbook receives a favorable review, how should the editor revise the probabilities of the various outcomes to take this information into account?
b. What proportion of textbooks receives favorable reviews?
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Related Book For  book-img-for-question

Basic Business Statistics Concepts And Applications

ISBN: 9780132168380

12th Edition

Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel

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