The epinions.com website (www.epinions.com) is a clearinghouse for consumer reviews about different products and services. Think of a particular business with which you are familiar, and then review the ratings and comments for that business on the e-opinions website. Discuss the extent to which this site might be useful to a marketer for that company who needs to gather market research about the company and its competitors. Identify the type of research this process involves-secondary or primary?