The ETHICS APPLICATION highlights several aspects of ethics that are relevant to salespeople. Discuss why salespeople are more likely to be confronted with ethical situations than manufacturing employees.
Answer to relevant QuestionsExamine the website of Salesforce.com. Discuss how the Internet service provider can assist sales managers in their sales force management activities. Select one of the direct marketing methods and discuss the decisions that are necessary in developing a strategy for using the method. What are the unique capabilities offered by the Internet to business users of the communications medium? The chief executive of a manufacturer of direct-order personal computers is interested in establishing a marketing organization in the firm. A small salesforce handles sales to mid-sized businesses and advertising is planned ...Is a trend toward more organic organizational forms likely in the future?
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