The famous Geico gecko commercial humanized a gecko by using personification. The gecko was given a cockney

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The famous Geico gecko commercial humanized a gecko by using personification. The gecko was given a cockney British accent and explained how cheap Geico insurance would be. Explain how this ad illustrates allegorical presentation in advertising.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:40 AM

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The famous Geico gecko commercial humanized a gecko by using personification. The gecko was given a cockney

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Allegory uses human personification to make a brand ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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