The fear of getting AIDS should be relevant to many college students. Accordingly, would you agree that a relatively weak fear appeal should suffice in influencing students to either abstain from sexual relations or to practice safe sex? If you disagree, then how can you reconcile your disagreement with the degree-of-relevance explanation?
Answer to relevant QuestionsIdentify three or four products for which you feel appeals to guilt might be a viable approach to persuading consumer acceptance of a brand. What kinds of products do not lend themselves to such appeals? Explain why you feel ...With the following data, fill in the empty blanks. Total ’000 A ’000 B % Across C % Down D Index All Adults 18–24 25–34 218,289 28,098 39,485 35,144 6,285 10,509 16.1 100.0 100 Magazine A is read by 11,000,000 people and costs $52,000 for a full-page, four-color advertisement. Magazine B reaches 15,000,000 readers and costs $68,000 for a full-page, four-color advertisement. Holding all other ...Can banner ads be effective if less than 0.3 percent of all people click through them? Virtually any space is a potential medium for a marketer’s advertisement. Identify several novel forms of advertising media that go beyond the “other” media described in this chapter. Describe the target for each of ...
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