The following computer output (see textbook) shows a cross-tabulation of frequencies and provides frequency number (N) and
Question:
a. Interpret this output including an impression about whether or not the row and column variables are related.
b. Critique the way the analysis is presented.
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a The percentages are based on whether or not a respondent has read a book in t...View the full answer
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Rustia Melrod
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Related Book For 
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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