Question: The following information appears in a footnote to the 2012

The following information ­appears in a footnote to the 2012 financial statements of Sears Holdings Corp.:
These reportable segment classifications are based on our business formats, as described in Note 1. Each of these segments derives its revenues from the sale of merchandise and related services to customers, primarily in the United States and Canada. The merchandise and service categories are as follows:
(i) Hardlines— consists of appliances, consumer electronics, lawn and garden, tools and hardware, automotive parts, household goods, toys, housewares and sporting goods;
(ii) Apparel and Soft Home— includes women’s, men’s, kids, footwear, jewelry, accessories and soft home;
(iii) Food and Drug— consists of grocery and household, pharmacy and drugstore;
(iv) Service and Other— includes repair, installation and automotive service and extended contract revenue as well as revenues earned in connection with our agreements with SHO.

1. What are Sears Holdings Corp.’s segments as of the end of its 2012 fiscal year?
2. Which segments appear to be performing better in 2012 than they did in 2011?
3. Which segments were the most profitable in 2012? Least profitable? Evaluate the overall profitability of Sears Holdings Corp. as of the close of 2012.
4. What can you learn from analyzing this segment information that helps make you a more prospective investor in Sears Holdings Corp.?
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  • CreatedJuly 25, 2014
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