The following selected profitability ratios are available for two companies, BetaCom Corporation and Top Corporation, for a recent fiscal year:

Instructions
Which company is more profitable? Explain, making sure to refer to the industry ratios where appropriate.

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Gross profit margin Profit margin Asset turnover Return on assets Return on common shareholders' equity om 375% 5.2% 1.1 times 5.7% 9.5% TopIndustry 37.9% 4.8% times 1.0 times 4.8% 6.0% 48.2% 4.9% 5.4% 6.4%