The following table gives sales, product cost, and cost-to-serve data for a company that makes three product lines: A, B, and C. The company has two customer types.

The cost to serve all customers is $12,000 and is allocated to customer types based on the number of manager visits to customer locations for pre- and post-sales support.

1. Determine the gross profit margin percentage of sales for each product. Which product is the most profitable?

2. Determine the gross profit margin and the gross profit margin percentage of sales for each customer type.

3. Determine the cost-to-serve percentage of sales for each customer type.

4. Determine the operating income and operating income percentage of sales for each customer type.

5. Which customer is the most profitable based the following profitability measures:

a. Gross margin

b. Gross margin percentage of sales

c. Operating income

d. Operating income percentage of sales

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Product A S5.000 4,500 Customer Type 1 S 500 1,000 13,000 ProductB S6,0XX) 4.800 Product C $25,000 15,000 Total 5,000 6,000 25,000 Sales Cost of sales Product A Sales Product B Sales Product C Sales Manager Visits Customer Type 2 4,500 5,000 12,000 16 20