Question

The Google 10-K Form is reproduced online at www.wiley.com/college/pratt.

REQUIRED:
a. Review the Google SEC Form 10-K and analyze the financial statements by assessing Google’s earning power and solvency, and provide support for your assessments. Start by using the ratio framework illustrated in Figure 5–3.
In Figure 5–3


b. Use the ROE model to analyze the financial statements. Comment on whether Google created shareholder value and identify the primary value drivers.
c. Based on the financial statements, make reasonable assumptions about Google’s sales growth, expense/sales ratio, sales/total assets ratio, and liabilities to total asset ratio for 2012, and prepare a simplified income statement and balance sheet for Google for2013.


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  • CreatedAugust 19, 2014
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