The greater the perceived risk in a purchase situation, the more likely that cognitive dissonance will result.

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The greater the perceived risk in a purchase situation, the more likely that cognitive dissonance will result." Does this statement have any basis given the discussion in the text? Why?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:05 AM

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