The growth of Face book has had a major impact on the way advertisers attempt to reach their customers. Discuss how Face book has changed the media environment, citing examples
Answer to relevant QuestionsDiscuss why mobile has become an attractive medium for advertisers. Provide examples of how companies have used mobile.What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2. Do you think the problems that KFC experienced with their promotion in China could have been avoided?Social media have had a profound impact on the power of publicity. Explain what this means and whether you believe it to be true or not. Provide examples to support your position.Describe the Starch Ad Readership Report and the measures provided therein. Discuss how Starch has had to adapt this report due to changing market conditions, and the new metrics now provided.
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